![]() ![]() ![]() Practically by accident, digital data can now show us how we fight, how we love, how we age, who we are, and how we’re changing. What can this large store of actual information reveal? I come with a large store of the actual information that’s being collected, which luck, work, wheedling, and more luck have put me in the unique position to possess and analyze. I come with the thing itself: the data, phenomenon stripped away. ![]() So I don’t come here with more hype or reportage on the data phenomenon. The mind reels, as if struck by a very dull object. You have by now heard a lot about Big Data: the vast potential, the ominous consequences, the paradigm-destroying new paradigm it portends for mankind and his ever-loving websites. The following excerpt from the book’s opening paragraph gave me hope that this was not just another example of marketing hype. Despite my opinion of Big Data, I approached Christian Rudder’s book Dataclysm with great interest. My opinion that so-called Big Data is nothing more than marketing hype is a prime example of this. The “clast” portion of the term “iconoclast” means “to break.” I often break away from the herd, and break the mold of convention, to say what I believe is true in the face of misinformation. If you’re familiar with my work, you know that I am an iconoclast within the business intelligence (BI) and analytics communities, refusing to join the drunkard’s party of hyperbolic praise for information technologies. ![]()
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